Apple has Siri, Microsoft is about to get Cortana
Cortana first emerged after a Microsoft employee lost a phone running Windows Phone 8.1 last year. Sources familiar with Microsoft’s Windows Phone work have revealed to The Verge that Cortana will replace the built-in Bing search feature.
We’re told that Cortana will take the form of a circular animated icon with the hue of your selected Windows Phone accent color, and will have a personality not dissimilar from Apple’s Siri. Cortana will animate when it’s speaking or thinking, and bounce around or frown with “emotion” depending on the queries involved. Cortana will be backed by data from services like Bing, Foursquare, and others…
Central to Microsoft’s vision for Cortana is a Notebook feature that will allow Windows Phone users to control exactly what information is shared with the digital assistant. Notebook will allow the Cortana digital assistant to access information such as location data, behaviors, personal information, reminders, and contact information.
We’re told it’s designed as a privacy feature to ensure Cortana doesn’t freely access information without a level of user control. While Cortana will learn things about users, it won’t store them in the Notebook without asking you, and any information that’s stored can be edited or deleted. Cortana will then use this information to provide answers to search queries by voice or text, and provide suggestions, alerts, and reminders.